CurcuBrite™ -- BRIGHTEN YOUR MIND, BRIGHTEN YOUR MOOD, BRIGHTEN UP YOUR LIFE!

Developed in collaboration with elite University neuroscientists, Longvida^® Curcumin - the active ingredient in CurcuBrite™ - delivers numerous health benefits for both the mind and body.* Longvida^® Curcumin is optimized using patented technology to deliver free curcumin into target tissues, such as in your brain and your joints, with a bioavailability that surpasses ordinary curcumin extracts by up to 285 times!* In a clinical trial on healthy older adults, after one hour, Longvida improved performance on sustained attention and working memory tasks, compared to a placebo.*

Curcumin, the active ingredient in Turmeric spice, is one of the world’s most extensively researched botanicals. With its long and storied history as a traditional herb that supports healthy joints and tissues, curcumin is firmly established as an effective ingredient that promotes health and vitality.* Among its multiple properties, curcumin supports a wide-range of human health concerns. With 17 published clinical studies validating its efficacy, Longvida Optimized Curcumin, the active ingredient in CurcuBrite™ has specific clinical studies behind each of the following areas of health...

1. Cognition function + Mood in healthy older people (age 60-80)* – Centre for Human Psychopharmacology, Swinburne Univ May 2015.
   • This randomized, double-blind, placebo-controlled trial examined both an acute (1 and 3 hours after a single dose), and chronic (4 weeks of daily supplementation) of 400 mg Longvida^® Curcumin (the same amount in the Purity formula) on cognitive function, mood and blood biomarkers in 60 healthy adults aged 60-85.* Just 1 hour after supplementation this curcumin promoted significantly improved performance on sustained attention and working memory tasks, compared with the placebo.*
   • Working memory and mood (general fatigue and change in state calmness, contentedness and fatigue induced by psychological stress) were significantly promoted following 4 weeks of treatment.*
   • Longvida^® Curcumin was associated with significant effects for support of cholesterol levels in the already normal range.*
2. Healthy aging, cardio function and brain function in middle-aged adults* – Ohio State University Nutr. J. 2012 (study conducted on healthy people to show improvement in healthy aging biomarkers. Randomized, placebo controlled – documented Longvida^® significantly promoted cognitive health, cardio and healthy aging vs placebo.)
3. Healthy knee function* - Evaluation of the safety and efficacy of Longvida^® Optimized Curcumin in knee: A double-blind, placebo-controlled clinical trial. Bharati Vidyapeeth Deemed University, Pune, Ongoing
4. Retinal and eye health* – Retinal Amyloid and Proof-of-concept Imaging Trial. JCI Insight. 2017. A proof-of-concept retinal imaging trial showing increased fluorescent intensity in retinal amyloid deposits and the highest brain concentrations of free curcumin obtained with Longvida^® Optimized Curcumin.
5. Endothelial and blood vessel function and antioxidant defenses* - Santos-Parker JR et al. Curcumin supplementation improves vascular endothelial function in healthy middle-aged and older adults by increasing nitric oxide bioavailiability and reducing oxidative stress. Aging. 2017 Jan. 3. Vol 9(No1): 187-208.
6. Faster muscle recovery after exercise* -- McFarlin et al. Reduced inflammatory and muscle damage biomarkers following oral supplementation with bioavailable curcumin. University of North Texas. BBA Clinical. 18 Feb 2016. Collectively, the findings demonstrated that consumption of Longvida^® (400mg/day) reduced key inflammatory biomarkers during recovery after exercise-induced muscle damage (EIMD). The observed improvements in biological inflammation may translate to faster recovery and improved functional capacity during subsequent exercise sessions.

Longvida^®--the Bioavailability Optimized Curcumin for Memory and Focus*

Longvida^® Optimized Curcumin provides the wide ranging benefits of Curcumin, amplified by optimum bioavailability.* Independent clinical trials on this special curcumin extract show that Longvida^® delivers free curcumin to target tissues, with bioavailability that surpasses ordinary curcumin extracts by 67 to 285 times, using various measurements.* This hallmark Longvida^® difference is achieved through a patented Solid Lipid Curcumin Particle (SLCP™) technology that enables uptake of free curcumin.*

Longvida^® also cross the blood-brain barrier, and this is the key to Longvida^®’s unique effect on brain function.* At the 400 mg daily intake provided by CurcuBrite, Longvida^® delivers efficacious amounts of free curcumin to brain tissues.* The brain-boosting power of Longvida^® has been tested and confirmed in studies on humans. In a randomized, double-blind, placebo-controlled trial (the Gold Standard in clinical research), Longvida^® was shown to support cognitive function in as little as 1 hour for promoting - sustained attention and working memory tasks - and positive mood in 60 healthy older adults. After just one hour, Longvida® improved performance of tasks related to attention and working memory when compared to a placebo. After four weeks at 400 mg per day Longvida® resulted in better working memory along with improvements in calmness and contentedness, with reductions in fatigue as well when compared to a placebo. (Cox K, et al. Investigation of the effect of solid lipid curcumin on cognition and mood in a healthy older population. J Psychopharmacol 2014; 29(5):642-651.)

Brain Boosting with Bacognize^®*

Bacognize^® is a top-line extract of Bacopa monnieri that supports memory, focus and mood in healthy young and older adults.* Like Curcumin, Bacopa has a history of use reaching back centuries. Valued for its rejuvenating effects, Bacopa is taken in tea, extracts and whole herb form. Published studies have shown that various extracts of Bacopa monnieri support cognitive function is healthy older adults. At 300 mg of Bacognize per day, trends toward several measures of cognitive function were observed in the following trial:

• Effects of Bacognize^® Bacopa on memory and cognitive function in healthy older adults: A double-blind placebo-controlled study. Headapohl et al. Manuscript. - In a randomized, placebo controlled trial in older adults, positive trends in working memory, attention, and focus were seen in the Bacognize^® group (300mg/day) compared to placebo. Further, no adverse events were reported in either the Bacognize or placebo groups.

And it works for younger adults too, as demonstrated in this study:

• Kumar N, et al. Efficacy of Standardized Extract of Bacopa monnieri (Bacognize) on Cognitive Functions of Medical Students: A Six-Week, Randomized Placebo-Controlled Trial. Evid Based Complement Alternat Med. 2016;2016:4103423. Epub 2016 Oct 10. Baseline biochemical and memory tests were done.The participants were randomly divided in two groups to receive either 150mg of standardized extract of Bacopa monnieri (Bacognize) or matching placebo twice daily for six weeks. All baseline investigations were repeated at the end of the trial. Students were followed up for 15 days after the intervention. Results. Statistically significant improvement was seen in the tests relating to the cognitive functions with use of Bacopa monnieri.

Pomella^® for Pomegranate Health Benefits

Pomella^® Pomegranate extract is standardized to supply a consistent amount of Punicalagins, which are beneficial plant-based polyphenols (flavonoids) found in pomegranate fruit. Pomella^® provides readily absorbed, measurable, and efficacious punicalagins known to promote a wide range of health benefits including antioxidant defense and circulatory support.* Experience the time-tested benefits of Curcumin in a clinically formulated, easy to swallow veggie-capsule with CurcuBrite. Try it and see why Purity is so passionate about this new formulation designed to deliver benefits that are real and meaningful. "Brighten your Mood, Brighten your Memory and Brighten up your Life with CurcuBrite!*"

CurcuBrite™ with Longvida^® Curcumin Supports Normal Healthy Brain Aging*

• Curcumin nourishes and supports the brain in a variety of ways.*
• It’s a potent antioxidant that readily crosses the blood-brain barrier to protect brain cells from free radical damage.*
• It supports memory and concentration by helping to maintain normal circulation to the brain.*
• One study found that taking curcumin supplements benefited brain circulation as much as physical exercise.*
• Impressively, another study found that one dose of curcumin significantly affected attention and working memory in healthy seniors within an hour.*
• Curcumin increases the level of brain-derived neurotrophic factor (BDNF), a protein that stimulates the creation of new brain cells.*
• Additionally, it can promote neuroplasticity — your brain’s ability to change and grow throughout your lifetime.*
• New research shows that curcumin increases the bioavailability of DHA (docosahexaenoic acid), an omega-3 essential fatty acid that’s a fundamental building block of the brain.*