Finally! The Power of Krill Oil Meets the Power of Fish Oil

The rising star of the omega-3 world, krill oil is heralded for its unique phospholipid complex as well as the health-protecting astaxanthin it provides. Astaxanthin, one of nature's most versatile and effective antioxidants, delivers a wide range of health-supporting benefits.* Purity's Krill Omega 10X is in a league of its own due to the combination of 300 mg of elite PhosphoBoost^™ Krill Oil plus highly concentrated omega-3 fish oil. In total, Krill Omega 10X serves up a whopping 1000 mg of EPA and DHA, going beyond the minimum amount recommended by the American Heart Association. With about 10X More EPA and DHA power per serving (the key omega-3 fatty acids found in fish oil) than typical 300mg krill formulations -- no other krill supplement comes close.

The Krill Omega 10X breakthrough lies in the ground-breaking marriage of Krill Oil with Purity's elite, ultra-pure, super-concentrated fish oil. Each two soft gel serving contains 1100 mg of omega-3 fatty acids from krill and fish oil. Each serving supplies a minimum of 300 mg of krill oil, in keeping with current krill science that reveals meaningful benefits for joint comfort and flexibility. Omega-3 fatty acids found in fish oil and Krill Oil are vital for maintaining a balanced, nutrient-rich diet aimed at promoting overall cardiovascular health and healthy brain function.* This is achieved at the cellular level, where long-chain omega-3s can positively affect cell structure and function through a variety of complex mechanisms.*

Over the past few years, researchers have shown that krill oil, found exclusively in the ocean-growing crustacean krill, not only contains omega-3s, krill oil has additional advantageous components not found in fish oil. In krill oil, DHA and EPA is mainly linked to phospholipid molecules. Krill oil is also rich in astaxanthin, a potent antioxidant. Purity Products' Krill Omega 10X combines krill oil with Purity's ultra-pure, triple distilled fish oil to create a powerful, advanced means of supplementing a daily diet that often lacks these vitally important nutrients. Having both krill and fish oil in the same formula provides benefits beyond what each ingredient could deliver on its own.

Featuring Elite PhosphoBoost^™ Krill Oil

The Krill Oil featured in Krill Omega 10X^® is 100 percent PhosphoBoost^™ Krill Oil. PhosphoBoost^™ is a brand-new krill oil concentrate that contains higher amounts of omega-3s, phospholipids, and choline than regular krill oil. PhosphoBoost^™ was developed using a new technology called Flexitech^™ that processes the krill oil at a low temperature to remove unwanted salts and other polar constituents. Plus, PhosphoBoost^™ Krill Oil is certified as 100% sustainable and traceable by the Marine Stewardship Council (MSC), and is produced through a vertically integrated supply chain, allowing for full control of the krill oil from catch to soft gel.

Krill Biochemistry: The Phospholipid Advantage

The fact that DHA and EPA in Krill oil are linked together with phospholipids—the same molecular component that builds human cell membranes—creates a distinct advantage for absorption and bioavailability of the omega-3 fatty acids. In addition to serving as effective carriers of omega 3s, phospholipids boast health benefits of their own. Phospholipids help maintain cell membrane function and work as antioxidants to protect cells against free radicals.* This "phospholipid advantage" is the important difference between krill and fish oil.

Astaxanthin in Krill Oil

Krill oil is also rich in astaxanthin, a carotenoid cousin of beta carotene that delivers a rich multitude of benefits for important health needs such as cardiovascular function, skin wellness, healthy eyes, muscle endurance and normal immune function.* Researchers in Japan noted under laboratory conditions that astaxanthin exhibits effective antioxidant activity. Krill Omega 10X bestows 300 micrograms of astaxanthin per serving for wide-ranging support against oxidative stress generated by free radical activity throughout the body.*

The Best of Both Worlds – Krill plus Omega-3 Fish Oil

While fish oils are a greater source of DHA and EPA, they do not contain all of the valuable compounds found in krill oil. But with Purity's Krill-Omega 10X, you get the BEST of BOTH worlds in one single formula. Unlike typical krill products, Purity's is strongly fortified with ultra-pure, super-concentrated fish oils, ensuring a generous dose of DHA and EPA. All in, including the evidence-based dose of 300mg of krill oil, you'll enjoy a full 1100 mg of omega-3 fatty acids, which is more than even the American Heart Association now recommends for maintaining cardiovascular health. In addition, Krill-Omega 10X provides 1000 IU of Vitamin D, as well as the extremely valuable carotene, astaxanthin.

In addition, multiple human clinical trials indicate that supplementing the diet with Krill Oil may help to:

• Support cardiovascular health & function*
• Promote brain health & cognitive function*
• Support joint health and function*

Good News for Joint Comfort and Flexibility

The unique combination of krill and fish oil in Krill Omega 10X contributes not only the benefits of krill oil, but also the well-known health effects associated with the omega-3 fatty acids in fish oil.* An impressive dossier of clinical research on fish oil supplementation confirms that DHA & EPA help maintain already normal levels of blood lipids, promote a healthy heart rate and support optimal circulation.* Furthermore, as is true with fish oil, research suggests that krill oil supports normal joint flexibility, mobility and comfort.* All in all, Krill Omega 10X is a valuable supplement for enjoying an active lifestyle with more freedom in physical activity. The high ratio of omega-3 to omega-6 fatty acids (15:1) in krill oil also promotes normal, balanced immune function.*

LemonLock^® Freshness System

Purity's LemonLock^® Freshness System locks in purity and seals in freshness. Omega-3s such as Fish Oil and Krill Oil provide a host of health benefits for the body. But just like real food, Omega-3s are better for you when they are fresh. Old fish oil can go rancid, and oxidation in rancid fish oil can lead to unpleasant fish oil burps. Purity starts out with ultra-pure, superior quality, concentrated Omega-3s, preserving them with our scientifically advanced LemonLock^® Freshness System. Unlike other companies whose Omega-3s may go rancid, our LemonLock^® System infuses our Fish and Krill Oils with a potent antioxidant complex - sealing in the purity of our Omega-3s. It's a difference you can experience.

This product contains soybean, crustacean shellfish (Krill) and fish (anchovy, sardine, mackerel and calamari).