Optimized Krill 500™ - "The Pill That's Small That Does It All™"

Introducing Optimized Krill 500™, "The Pill That's Small That Does it All™". Optimized Krill 500™ features 500mg of krill oil + 500mg of ultra pure and concentrated fish oil + 500 IU of vitamin D. Experience the Optimized Krill 500™ difference - krill oil delivering incredible support for joint comfort, complemented by fish oil promoting heart, cardiovascular and brain health.* Krill Oil has been heralded for its unique phospholipid complex and the powerful Astaxanthin it provides. Phospholipids carry the EPA & DHA directly into the cells, allowing the human body to absorb them more easily. They are also important in protecting cell membranes from free radicals. Astaxanthin, one of nature’s most powerful antioxidants, helps protect the body’s tissues from oxidative stress, along with a wide range of other health-supporting benefits.* Purity’s Optimized Krill 500™ is in a league of its own due to the combination of 500 mg of ultra-pure Krill plus 500 mg of highly concentrated Omega-3 Fish Oil and 500 IUs of Vitamin D.

Optimized Krill 500™ - 67% More Krill than the Leading Brand

Two capsules of Optimized Krill 500™ provides 500 mg of Krill oil with an additional provision of 500 mg of Fish Oil for advanced joint, cardiovascular and brain health support.*

The Optimized Krill 500™ breakthrough lies in the ground-breaking marriage of Krill Oil with Purity’s elite, ultra-pure, super-concentrated fish oil. Each two soft gel serving contains 1100 mg of omega-3 fatty acids from krill and fish oil. Omega-3 fatty acids found in fish oil and Krill Oil are vital for maintaining a balanced, nutrient-rich diet aimed at promoting overall cardiovascular health and healthy brain function.* This is achieved at the cellular level, where long-chain omega-3s can positively affect cell structure and function through a variety of complex mechanisms.*

Friend of the Sea Krill Oil

Neptune NKO^® Krill Oil has earned Friend of the Sea (FOS) Certification by complying with strict Krill sustainability criteria; which ensure that the Krill stock is not overfished and that harvesting of Krill does not adversely impact the ecosystem and seabed environment. Friend of the Sea is a non-profit marine conservation group whose mission is preservation of the earth’s marine habitat.

Krill Biochemistry: The Phospholipid Advantage

The fact that DHA and EPA in Krill oil are linked together with phospholipids—the same molecular component that builds human cell membranes—creates a distinct advantage for absorption and bioavailability of the omega-3 fatty acids. In addition to serving as effective carriers of omega 3s, phospholipids boast health benefits of their own. Phospholipids help maintain cell membrane function and work as antioxidants to protect cells against free radicals.* This "phospholipid advantage" is the important difference between krill and fish oil.

Astaxanthin in Krill Oil

Krill oil is also rich in astaxanthin, a carotenoid cousin of beta carotene that delivers a rich multitude of benefits for important health needs such as cardiovascular function, skin wellness, healthy eyes, muscle endurance and normal immune function.* Researchers in Japan noted under laboratory conditions that astaxanthin exhibits effective antioxidant activity. Optimized Krill 500 bestows 500 micrograms of astaxanthin per serving for wide-ranging support against oxidative stress generated by free radical activity throughout the body.*

The Best of Both Worlds – Krill plus Omega-3 Fish Oil from Norway

While fish oils are a greater source of DHA and EPA, they do not contain all of the valuable compounds found in krill oil. But with Purity’s Optimized Krill 500, you get the BEST of BOTH worlds in one single formula. Unlike typical krill products, Purity’s is strongly fortified with ultra-pure, super-concentrated fish oils, ensuring a generous dose of DHA and EPA. All in, including the 300mg of krill oil, you’ll enjoy a full 1100 mg of omega-3 fatty acids. In addition, Optimized Krill 500 provides 1000 IU of Vitamin D, as well as the extremely valuable carotene, astaxanthin.

In addition, human clinical trials indicate that supplementing the diet with Krill Oil may help to:

• Support cardiovascular health & function*
• Promote brain health & cognitive function*
• Support joint health and function*

LemonLock^® Freshness System

Purity's LemonLock^® Freshness System locks in purity and seals in freshness. Omega-3s such as Fish Oil and Krill Oil provide a host of health benefits for the body. But just like real food, Omega-3s are better for you when they are fresh. Old fish oil can go rancid, and oxidation in rancid fish oil can lead to unpleasant fish oil burps. Purity starts out with ultra-pure, superior quality, concentrated Omega-3s, preserving them with our scientifically advanced LemonLock^® Freshness System. Unlike other companies whose Omega-3s may go rancid, our LemonLock^® System infuses our Fish and Krill Oils with a potent antioxidant complex - sealing in the purity of our Omega-3s. It's a difference you can experience.